Founded in 2016, ELRICO ZARR is an independent luxury fashion label, designed and based in Cape Town, South Africa. The ELRICO ZARR brand offers accessible luxury with modern sophistication. With quality fabrications and finishes at its core, each design is created for a bold, confident and feminine woman.

“I want to create and showcase pieces that will encapsulate the perfect wardrobe for any occasion and can be worn with ease. Having lived and breathed in the fashion industry my entire life, I have seen firsthand how transformative clothing can be for the wearer and I want every woman who wears ELRICO ZARR to be the best version of themselves in my designs.”

Elrico Bellingan started his fashion career in 2010 at the Cape Town College of Fashion Design. He quickly discovered that Cape Town was the perfect environment to develop his passion and expertise in the fashion industry and grew from fashion journalist and blogger to stylist of the stars and designer.

After 5 years in Cape Town, Elrico caught the attention of the Islamic Fashion Council in Dubai and contributed as fashion buyer and store layout designer for 2 years with designers including Roberto Cavalli and Vivienne Westwood. Upon his return to the Mother City in 2016, Elrico finally launched his label “ELRICO ZARR” with a capsule collection for fashion boutique OnlyOco and ever since the brand has grown exponentially and become a household name in the South African fashion industry.

His work has been featured on covers of magazines and has been worn by celebrities across the country. He has also been the exclusive fashion partner to world-class events including the Pink Polo featured at the Val de Vie Estate.

In 2022 he opened the ElricoZarr studio in Woodstock where customers can book private consultation and view samples of his previous and current collections.